Dear Angus,
I thought this might be better than trying to fit my unconventional work experience into a standard CV. I’ve also pasted my DISC profile below.
Katharine Dever
Church View House, Batcombe, BA4 6HD
DOB:28/04/1982
+44 7860804486
My background after graduating from Royal Holloway BA Hons with a 2:1 in English Literature and a special focus on Irish poets was initially in working in advertising and radio production assistant. In 2004 I attended a UPW seminar with Tony Robbins which set me on a path of understanding peak performance, human psychology and healthy living. I enrolled in the Mastery university program instead of taking up my MA at Trinity in Anglo-Irish poetry. (My mum was not thrilled at the time :) She thought the web was a gimmick!) I knew I didn’t want to be an academic and wanted to be location independent and travel in my 20s.
After that I devoted myself to online marketing and apprenticed for a marketing agency and iconoclastic copywriter who was doing innovative online sales pages in the very early, exciting days of internet marketing- from 2006-2009.
In 2010 I started my own business in coaching and training until 2020.
I organised, marketed and sold many events and retreats in different parts of the World from Las Vegas to Ecuador using the power of the web to create outreach and interest. I spoke abroad and closer to home at conferences and networking groups in the UK, sharing the stage with the likes of Paul Mc Kenna, Dan Bradbury and Jason Vale. I loved and believed in what I was sharing, essentially sales and marketing in an authentic style, creating a lifestyle business, and giving people confidence to embark on their own ‘thing’ through an online business and/or personal brand.
I have always been results driven and whilst my 3 kids (now 13, 11 and 8) were born and growing up I wanted to be around for them and not have to leave them at a nursery, so I applied to the 80/20 rule and marketed myself at the higher end. I had a portable and enjoyable business and was able to help a lot of clients. I sold offers up to a 50k year long ‘all in’ package. I also enjoyed ‘launches’ and achieved a 100k sales day with 52 sales of a 2k program through leveraging ads, online sales funnels, joint venture opportunities and webinars. I am relatively tech savvy and have worked with various CRM systems, mail software and campaign management systems. I try to keep things as simple as possible with all the moving parts and like to learn new software.
I kept a streamlined small team and outsourced complicated tech but kept a close handle on leads and follow up, using a mix of automation and high touch - I prefer to blend traditional and online marketing methods and created conversions through conversations, meetings, public speaking and online sales pages. I wrote these myself aswell as scripted my own videos and presentations from the stage using frameworks I studied and learned from mostly American presenters and sales experts. I continually invested in my education in sales and marketing studying with the likes of Tony Robbins, Marie Forleo, Jeff Walker and Lisa Sasevich.
2021-2024
I stepped back from my working life in the pandemic focus on being mum as my children were very young and I needed to rethink and prioritise them. My son then homeschooled for 2 years and received and autism diagnosis- dealing with the SEN system and EHCP was a masterclass in patience and follow through unlike any I’ve ever known and I would not wish it on anyone! It honestly made business seem easy but grew my resilience!
Happily, as of September 2024 my son started at senior school and is very settled and happy so I now feel ready to recommit myself to the world of work.
From February 2024- January 2025 I worked with a private client who is a 2x mercury award nominee musician in a complete turnaround of his team and acted as CEO for 11 months to fire numerous agencies who were not serving him and recruit him an A- Class team and new management, effectively positioning him and streamlining his systems and supporting excellence. I still play an occasional advisory role to him and potentially will have some involvement with a marketing campaign involving Web 3.0 and tourism in Ireland in 2025 but this takes the form of a few calls here and there and wouldn’t affect my ability to commit to the role at Galion.
2025: Sales & Marketing, Leadership, Sustainability, AI and the opportunity at Galion
I have always thrived in leadership roles, a quality nurtured from my early years as head girl at a military boarding school through to managing my own business for a decade. I pride myself on a collaborative leadership style that empowers team members to leverage their strengths and drive success.
I really enjoy team work and am a ‘people person’. My style is not authoritarian in any way, I can lead and present but I am a collaborative person who enjoys getting results and employing people to their strengths, offering encouragement and listening to feedback, working to overcome challenges and combining talents to enhance enjoyment, impact and success. I would be excited by the opportunity to bring this approach to Galion, especially as I have a longstanding interest in property, customer satisfaction and sustainability.
As an early adopter I’ve been integrating AI into my professional and personal projects with great success and would be looking to continue this development. There are so many ways that it can streamline efficiency with workflows and create a superlative experience for a lead to be captured and throughout the journey to becoming a customer. I'm excited about the opportunity to continue leveraging AI to drive tangible results in sales and marketing while keeping our approach personal and effective.
Thank you for considering my application. I look forward to the possibility of discussing how my experience and vision can help elevate your sales and marketing strategies at Galion.
Katharine Dever -DISC Profile
Your type is: Influence
(Secondary: Steadiness)
The Influence personality type in the DISC model is characterized by sociability, enthusiasm, and a strong ability to persuade and motivate others. People who score high in this category are known for their outgoing, positive, and energetic nature.
Influence
The Influence personality type in the DISC model is characterized by sociability, enthusiasm, and a strong ability to persuade and motivate others. People who score high in this category are known for their outgoing, positive, and energetic nature. Below is a comprehensive analysis of the Influence type in the DISC personality model:
Core Traits and Characteristics
Influence types are known for their ability to connect with others, foster relationships, and spread positivity. These traits allow them to be effective communicators and inspire others in both personal and professional settings. Key characteristics of the Influence type include:
Sociable and Outgoing: Influence types thrive on social interaction. They are energized by engaging with others and are often seen as the "life of the party."
Optimistic and Enthusiastic: They approach situations with a positive mindset and bring enthusiasm to both routine and new tasks. Their optimism helps them overcome obstacles and encourages others to do the same.
Persuasive: With strong communication skills, Influence types are skilled at persuading others. They excel in convincing people to see their perspective and can motivate teams toward shared goals.
Creative and Imaginative: Influence types often think outside the box and enjoy brainstorming new ideas. Their creativity can help bring innovative solutions to problems or new approaches to tasks.
Energetic and Active: They prefer action and activity to stillness or routine. Influence types enjoy being in the center of activity and often seek opportunities to engage with others.
Strengths
The Influence personality type excels in roles that require interpersonal skills, creativity, and leadership through motivation. Some key strengths include:
Excellent Communicators: Influence types are gifted communicators, able to articulate ideas clearly and persuasively. They can bring people together around a common goal with their charm and enthusiasm.
Team Players: They work well in teams, fostering collaboration and encouraging a positive environment. Their ability to relate to others helps them build strong networks.
Creative Problem-Solvers: With their imaginative approach to challenges, Influence types can offer creative solutions that others may not see. They are often willing to take risks and experiment with new ideas.
Inspiring and Motivational: Influence types have the unique ability to inspire others. Whether it’s in leadership or peer-to-peer relationships, their enthusiasm can elevate the energy of the entire team.
Adaptability: They are flexible and open to change, easily adapting to new situations. This makes them ideal for dynamic environments that require constant evolution.
Challenges and Weaknesses
Despite their many strengths, Influence types face challenges in areas that require precision, follow-through, and structured decision-making. Common weaknesses include:
Disorganized: Due to their focus on big-picture thinking and interaction with others, they may overlook details, leading to disorganization or a lack of attention to critical but mundane tasks.
Overly Optimistic: While optimism is generally a strength, Influence types may underestimate challenges or take on too much, assuming things will work out without fully considering potential obstacles.
Struggle with Time Management: Influence types can be easily distracted by social interactions or new ideas, making it difficult to stay on task or meet deadlines. They may prioritize fun over productivity.
Conflict Avoidance: They tend to avoid confrontations, as they prioritize harmony and relationships. As a result, they may not address issues directly, potentially letting problems linger.
Difficulty with Discipline: Routine and discipline can be challenging for Influence types. They prefer spontaneity and may resist structured environments or long-term planning.
Workplace Preferences and Ideal Environments
Influence types excel in environments where creativity, teamwork, and interpersonal interaction are key. They prefer roles where they can connect with others and express their ideas freely.
Preferred Roles: Influence types gravitate toward roles that involve communication, networking, and persuasion. Sales, marketing, public relations, event planning, and leadership roles are often well-suited to their strengths.
Workplace Environment: They thrive in dynamic, collaborative environments that offer variety and opportunities for interaction. Influence types enjoy fast-paced settings where they can engage with others and where creativity and spontaneity are valued.
Leadership Style: Influence types lead through inspiration and motivation. Rather than commanding authority, they prefer to win people over with enthusiasm and positivity. They create a fun, energetic atmosphere and are often able to rally their team around a common goal.
Communication Style
The Influence type's communication style is one of their strongest assets, allowing them to excel in roles that require persuasion and relationship-building. Their communication style includes:
Enthusiastic and Expressive: Influence types are passionate and engaging when they communicate, often using humor, storytelling, and emotional appeal to make connections.
Inclusive and Collaborative: They enjoy involving others in discussions and ensuring everyone feels heard. They are good at building consensus and making people feel part of the conversation.
Persuasive and Inspiring: Influence types can effectively influence others through their optimistic and compelling communication style. They use their charm and energy to convince others of their ideas.
Challenge: However, they may struggle with delivering critical feedback, as they prefer to maintain positive relationships. They often focus more on the message’s tone than on the content, which can lead to misunderstandings.
Motivators and Demotivators
Understanding what drives an Influence type helps align their role and environment to maximize their potential and job satisfaction. Likewise, recognizing stressors and demotivators helps avoid burnout or disengagement.
Motivators:
Recognition and Approval: Influence types are driven by positive feedback and recognition from others. They appreciate being acknowledged for their contributions, both socially and professionally.
Variety and Excitement: They thrive on variety and excitement, so environments where tasks are diverse and spontaneous keep them energized.
Social Interaction: Interaction with others is critical to their sense of fulfillment. They are motivated by teamwork, collaboration, and building relationships.
Freedom and Flexibility: Influence types appreciate having the freedom to express their ideas and approach tasks creatively without rigid structures.
Demotivators:
Isolation: Influence types are demotivated by isolation and lack of social interaction. Roles that involve solo work with little communication are less appealing to them.
Routine and Monotony: Repetitive tasks or highly structured environments can cause disengagement, as Influence types prefer dynamic and evolving tasks.
Overly Critical Feedback: Negative or overly critical feedback without positive reinforcement can demotivate Influence types, as they value maintaining positive relationships.
Development
Influence types can enhance their personal and professional effectiveness by focusing on areas where they may struggle. Key areas for development include:
Improve Focus and Time Management: Learning to manage time effectively and minimize distractions can help Influence types stay on task and meet deadlines. Using tools like time-blocking or setting specific goals for each day can improve productivity.
Develop Conflict Resolution Skills: Influence types tend to avoid conflict, but addressing issues head-on can improve both relationships and outcomes. Learning constructive conflict resolution skills can help them navigate tough conversations with confidence.
Attention to Detail: By focusing on improving their attention to detail and follow-through, Influence types can prevent oversight in critical areas. Developing systems to track progress and tasks can help them balance creativity with structure.
Balance Optimism with Realism: While optimism is a great asset, Influence types can benefit from balancing this with a dose of realism. Analyzing potential challenges or risks before jumping into new projects can help them avoid overcommitting or underestimating difficulties.
Career Paths
Given their strengths in communication, creativity, and persuasion, Influence types often thrive in roles where these qualities are central to success. Some ideal career paths include:
Sales and Marketing: Influence types excel in roles where they can use their persuasion skills to sell products or ideas. They thrive in environments that reward charisma and relationship-building.
Public Relations and Communications: These roles allow Influence types to leverage their communication skills to shape public perception, manage brand images, or handle corporate communications.
Event Planning: The social and dynamic nature of event planning suits the Influence type's need for interaction, creativity, and excitement.
Media and Entertainment: With their outgoing nature and ability to engage audiences, Influence types can thrive in roles such as television hosts, actors, media personalities, or influencers.
Customer Service: Influence types often excel in customer-facing roles, as their interpersonal skills and enthusiasm help create positive experiences and build loyalty.
Celebrities
Several well-known personalities demonstrate the characteristics of the Influence type, using their charisma and communication skills to engage others and lead with enthusiasm:
Oprah Winfrey: Known for her warmth, charisma, and ability to connect with people on an emotional level, Oprah exemplifies the Influence type through her media career and philanthropic efforts.
Richard Branson: The founder of Virgin Group, Branson’s leadership style is marked by his outgoing nature, optimism, and ability to inspire and persuade others.
Tony Robbins: As a motivational speaker and personal development coach, Robbins uses his Influence traits to energize and inspire individuals to take control of their lives.
Conclusion
The Influence type in the DISC model is a vibrant and charismatic personality that thrives on social interaction, creativity, and the ability to persuade and motivate others. These individuals excel in dynamic environments where they can leverage their communication skills and enthusiasm to drive success. While they have strengths in building relationships and inspiring others, they may need to work on organization, discipline, and conflict resolution to maximize their potential. By focusing on personal development and seeking careers that align with their strengths, Influence types can continue to grow and succeed both professionally and personally.
“Working with Kat is a joy and a big support for me. Her wisdoms are deep and her care is immense. The way she combines these with her savvy business nouse makes her a powerful ally. It’s next level.”
- NICK MULVEY, MUSICIAN
“Kat Dever is one of the most intuitive and insightful coaches I’ve ever worked with. She not only sets you up with a brilliant game plan for you to achieve your goals, but she does it from a place of almost clairvoyant clarity. Over the years I've watched her clients consistently get massive results - Kat is truly badass.”
- JEN SINCERO, AUTHOR OF YOU ARE A BADASS SERIES
“Kat Dever was in my corner at a time when I transitioned from full time as a GP to my own private practice in functional medicine. I ended up going viral to over a million people and my life radically changed overnight. With Kat’s support and guidance I stepped into my purpose and now experience so much more freedom and fulfilment. She has an amazing ability to help you craft your ideal future and step into it.”
- SAM WHITE, DOCTOR
“Katharine’s work is a special kind of magic - my turnover grew from 700k - 2.7 million in just 1 year!
Katherine has a very special ability to ‘clear the clutter’ in your life and business by identifying and removing energy drains, building the necessary support structure around you, and clearly identifying your ‘zone of genius’.
In the past year that I have worked with Katharine my business has undergone a series of quantum leaps.
Katharine will arm you with courage, confidence and clear sight, with her own very special toolkit of practices and strategies to get you on track and in your ‘flow’.
I see the value that she adds to my life and business as priceless.”
- CATHERINE DEANE, FASHION DESIGNER
“Within 9 months of my first day with Kat I have created at business well exceeding £100k revenue.
Now I have online and live programmes, am speaking at events around the world and a waiting list for 1-2-1 VIP clients.
My book is published with Hay House & I’m a keynote speaker!
Don’t give up on your dreams, rather work with Kat and get them on turbo drive.”
- ANN WILSON, AUTHOR OF THE WEALTH CHEF
“It has made a huge difference - both in my enjoying the business more, increasing my income and also I now have fulfilment of mentoring nutritionists who don't have enough clients or business knowledge. That wasn't part of my original plan but it is now and I love it!
Having people around you that see your potential when you don't is invaluable!
Thinking big starts to become so natural.”
- NICKI WILLIAMS , NUTRITIONIST
“Before I began working with Kat I was successful and confident, yet feeling stuck. I felt frustrated by not knowing what was missing for me to move to a whole new level. The results began within weeks of beginning with her.
The real value is the new sense I have of myself and what I can continue to build for my business, my life and my clients’ lives with that.
Kat is very comfortable with both power and vulnerability and so is easy and safe to work with. 100% worth it.”
- MEL LARSEN, CREATIVE CONSULTANT AND COACH